Selamta, the magazine of Ethiopian Airlines, is a publication that provides stories as diverse as the airline and the regions it serves.

Journey Group provided full-service editorial design and art direction for Selamta from 2012 to 2015.

Full-service editorial design

The Journey Group team provided direction and design for each issue of Selamta. From the outset, the team created editorial strategy — including the structure of inventive departments throughout each issue — and planning for issue themes and stories.

Designers and art directors at Journey Group also led the visual design of each issue, including providing creative layouts, directing photo shoots, and sourcing vivid illustrations from artists around the world.